iRelease: Complete Digital Model Release Solution for iPhone, iPod touch, and iPad

Model Release Forms

A model release is a legal release signed by the model or models in a photograph giving permission to publish the image in print or digital media. The legal rights of the signatories is thereafter subject to the restrictions in the model release form.

Publishing an identifiable photo of a person without a model release form signed by that person can result in civil liability litigation for whomever publishes the image in any medium.

Publishers Require Model Release Forms

The photographer is typically not the publisher. Liability rests with the publisher, except under special circumstances. Unless an image is actually published, the need for a model release form is ambiguous. Because some forms of publication do not require a model release, the exercise of a model release is irrelevant.

The issue of model release forms and liability waivers is domain of privacy laws. The need for model releases pertains to public use of the photos. Privacy laws differ from country to country.

Photographer and Business Liability Risks

Risk to photographers is low, providing disclosures of the existence of a model release, and its conditions are made to whomever licenses the image for publication. Business needs for model releases rises substantially when the main source of revenue from the photographer's work is in industries where releases are compulsory.

Photographers that publish images in print, digitally and online will need model releases to protect themselves from privacy law suits, but there is a distinction between availing an image for sale, even a website, that is not considered publication. Whether or not publishing a photo via the internet requires a release is contentious, undetermined issue. Most legal advisors argue that any image of a person that a signed model release form doesn't exist leaves a publisher susceptible to civil action.

About iRelease Digital Model Release Forms for iPhone, iPod touch, and iPad

iRelease has been developed by a team of professional photographers, designers and mobile application specialists to create the worlds first total digital solution for creative professionals on iPhone, iPod touch, and iPad. Until now its been a time consuming and tedious process for photographers and film-makers to print out release forms, get the model to fill in and sign, write a description of the model or print/attach a photo, scan in a digital copy back in the office and then make sure its backed up and secure. iRelease makes this process quick and simple, and it provides the complete solution for creating/customising, capturing and backing up your release forms.

The Easiest Way to Manage Your Release Forms

iRelease helps transform your old paper model release forms into information you can use. This powerful cloud based mobile application, in combination with its sophisticated 'Live Syncing' online account, organises your forms into an easy to use and robust online filing system. It’s just a simple three step process, type in the models details, get them to sign the screen, take their photo, and then the device takes over from there. It automatically creates a complete model release from, saves a copy to your device and syncs the form to your online account. You can even email a PDF directly from the application. Its quick & easy, and it does the heavy lifting for you!

digital model release form solution for commercial publishers

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Your Digital Model Release Solution...

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"iRelease gives me the freedom to get release forms in any location, I also have the added peace of mind knowing that my forms are instantly and securely backed up online."